Leena Fan

The brief had three parts: a small budget, motors that don't look like much, and a website people would want to stay on.

Leena Fan has been building electric motors in Mumbai for over 35 years. They go into cleanrooms, laboratories and chemical plants. They are built to run, not to be looked at.

The website still had to look awesome.

no pressure

Everything around the motor

The budget had no room for a photo shoot, and no design was going to change what a motor looks like. So I stopped trying to fix the motor and worked on everything around it.

The top of the home page shows how. It starts with a plain photo, and each layer adds one small thing.

A cream flange mount motor standing on a table, with a long shaft pointing up.
01 / 05 · Scientific Equipment1/6 HP Flange Mount1400 RPM230 V
Five layers around one plain photo. Tap a layer to turn it off.

None of those layers needed a bigger budget. The motor is the same plain photo in every one.

Colours from the workshop

The colours were already in the photos: the cream of the casing, the deep red of the wiring and the near-black of the blower housings.

the motors picked the palette

White would have made the motors look out of place, so the pages sit on warm paper instead. Archivo gives the headlines weight, and Inter keeps the reading easy. JetBrains Mono handles every spec, so 1400 RPM1 reads like a line on a nameplate.

The site's real colours, type and motion.

A reason to stay

Good looks get someone through the door. To keep them scrolling, every part of the home page brings something new: motors that change on their own, numbers that count up, a band of industries sliding past, and a process line that draws itself.

leena-fans.vercel.app
A long screenshot of the Leena Fan home page: the hero, stats, product lines, featured motors, the process and the contact section.
The real home page, from top to bottom.

People stay longest when a site is useful. All 93 models are in the catalogue, across six lines, and you can filter by line and speed, or search by HP, CFM or model.

The part that does the most work is the enquiry list. You add motors as you browse, set the quantities and send one request, instead of a separate form for every motor.

The list is saved in your browser, so it's still there when you return.

a reason to come back
leena-fans.vercel.app
A cream flange mount motor standing on a table, with a long shaft pointing up.
Scientific Equipment1/6 HP Flange Mount1400 RPM230 V
A cream motor between two black blower housings.
Laminar Flow1/6 HP Double Shaft2800 RPM230 V
A green flame proof motor between two black blower housings.
Flame Proof1 HP Double Shaft FLP1400 RPM230 V
Added to enquiry1/6 HP Flange Mount
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Add motors and open your list. Tap anything to try it.

The same motors

The budget stayed small, and the motors didn't change at all.

Only everything around them did.

See it for yourself at leena-fans.vercel.app.

Footnotes

  1. RPM is revolutions per minute, HP is horsepower, and CFM is cubic feet per minute, a measure of airflow. ↩